Business growth is likely, with chances to strengthen marketing strategies and realize gains from past investments.

In 2025, Visit Rwanda significantly reshaped its global marketing strategy, moving beyond its traditional focus on European football to target major sports markets in the United States and Spain. The ...

TJX Companies is successfully capturing younger demographics through targeted marketing, reducing long-term relevance risk.

Discover how coupons can increase store traffic, customer loyalty, and sales. Weigh the pros and cons to boost profitability in your business strategy.

Cook, who has been on Nike’s board since 2005, bought 50,000 shares at $58.97 each, according to a regulatory filing.

Over-mailing can backfire: Emailing your customers regularly is a cornerstone of good email marketing, but more emails ...

Robin Colwell was named SVP of government affairs, where she will lead the company’s global engagement with policymakers, ...

OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping ...

But the most revealing development in 2025 was the company's embrace of third-party generative platforms. After years of promoting Firefly, Adobe suddenly integrated models from Google, OpenAI, Black ...

Bart Story, a veteran entertainment research executive whose work shaped marketing strategies for some of Hollywood’s biggest ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...