For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the ...

Effective social media content has the power to shape first impressions and influence buying decisions long before a lead ...

CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...

Brands to sharpen strategy to make marketing more accountable, engaging and increasingly AI-led, industry leaders tell e4m ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Over-mailing can backfire: Emailing your customers regularly is a cornerstone of good email marketing, but more emails ...

Beauty brands break down 2025, showing how they shifted from chasing scale to building relevance through smarter marketing, ...

Pharma marketers enter 2026 asking where DTC fits in the DTP era.  | Pharma marketers enter 2026 asking where DTC fits in the ...

OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping ...

These three forces—intelligence, elasticity, and connection—are converging into a new operating model for marketing. AI is ...

Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...