Here's how educating skeptics and steadily building credibility helped us win over doubters and turn an unconventional ...
A clear brand purpose can be a powerful asset, but only if it’s tied to the specific outcomes your business is trying to ...
AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...
The wild concept sets a new direction for Toyota. Best guess it will go on sale in the United States. Toyota chairman said of the super-luxury vehicle: 'This car was born carrying Japan on its ...
A brand manifesto is your tribal signal. It tells the world what you stand for and what you fight against. We dive deep into the psychology of belief, offering practical advice for entrepreneurs who ...
What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...
It appears Subaru fans may get their wish. The quirky Japanese automaker fully revealed its two hotly anticipated STI concepts at the Japan Mobility. Normally, concepts get their fair, yet short-lived ...
Well, October 13 came, and the hype built up around Toyota’s potential announcement of a new supercar turned out to be slightly disappointing to performance-car fans. It wasn't all a bust, though, as ...
We’ve heard this one before, but Audi execs swear the new A4 will look like a concept car. The new, electrified Audi A4 has been confirmed. CEO Gerhard Döllner says the model is a “focus” for Audi, ...
To get you up to speed, Rowling wrote the Harry Potter book series that catapulted Emma to global fame when she was cast as one of the leading roles in the movie adaptations at age 10. Since 2020, ...
This week, news emerged that Salad and Go, the high-growth, drive-thru salad chain, was closing 41 locations in Texas, shutting down the markets of Houston, San Antonio and Austin, and leaving some ...
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