Editor's note: As part of an occasional DrBicuspid.com series featuring advice from dental consultants, marketing expert Richard Geller offers a key concept for successful advertising. Richard Geller ...

McDonald's will launch a new global marketing theme this fall with the tagline, "I'm Lovin' It," to replace the current "Smile" campaign, the company said. Aimed at young adults, mothers and small ...

Advertising and marketing is what drives a significant portion of brand popularity and sales in the automotive industry. And automakers are getting more and more creative. As 2014 approaches, Auto ...

LOS ANGELES -- Despite confusion among some dealers about what it means, Honda executives have decided to stick with Acura's "Advance" theme and tag line for national advertising. In fact, "Advance," ...

Click to email a link to a friend (Opens in new window) Click to share on Facebook (Opens in new window) Click to share on Twitter (Opens in new window) Click to print (Opens in new window) Rich guys, ...

LOS ANGELES -- Toyota Division is expanding its "Let's Go Places" advertising theme with experiential marketing events at family-friendly music, art and food festivals across America this summer. The ...

The Super Bowl creates interest and intrigue on at least two fronts. Fans fortunate to have their team in the big event wait in anticipation for the game, while those whose teams have lost try to ...

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: ZEE5 partners with leading AI Video enhancement startup Minute.ly to ...

Showbiz shares, which were at a high in February before being walloped by COVID-19, have a lot going for them just now, said one Wall Street analyst Monday, heralding the upcoming return of film and ...

Jeff Shell says there hasn't been "a broad decline or increase" in advertising spend, while characterizing the parks division as having "a lot of growth ahead of us." By Georg Szalai Global Business ...