What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Adtech company Fluency uses automation, and now AI agents, to run digital ad campaigns across the web, Meta, Google, TikTok, ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

Learn how to deploy Google AI Studio apps using Cloud Run and GitHub, with API key security, so you can go live safely and fast.

Across Northern Ireland, more people are discovering that their old jewellery boxes, drawers and cupboards are quietly ...

Five Lancashire care homes which have a question mark hanging over their futures will start to readmit long-term residents, ...

See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still ...

Learn how to integrate Single Sign-On (SSO) into your applications with this comprehensive developer guide. Includes code examples, flow diagrams, and best practices for secure authentication.

Monzo chief executive TS Anil was asked to step down by the fintech’s board amid concerns over the pace of its international ...

From playoff snub to decade-defining win streak, Notre Dame's 2025 season demanded critical reflection. Discover the key takeaways for future dominance.

Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk ...

Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant terms on Google platforms. Google Ads (formerly known as Google AdWords) can ...