Today, Nielsen, a global leader in audience measurement, data, and analytics, and Roku, a leading TV streaming platform*, ...

Automakers spent an estimated $2.1 billion on linear television advertising from January to early December 2025, with heavy ...

As part of the expanded multi-year strategic partnership, Nielsen will continue using Roku’s large-scale TV data as input to its Big Data + Panel measurement for both linear and streaming ratings.

Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies ...

T here was a time when using baby gear was a standalone experience. You assembled the crib and then you placed the baby in ...

Nielse and Roku (ROKU) announced an expansion of their long-term strategic partnership. Building on years of collaboration, this next phase will ...

Unified platforms simplify outcome monitoring and strengthen governance —both critical as systems become increasingly autonomous.

"New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite," Nielsen proclaimed this morning, making me wonder what a "measurement suite" actually is. I've got the in-tabs to ...

Efficiency metrics show output and speed, not creative health. Martech needs new ways to measure how technology impacts ...

Despite weight loss drugs' popularity, the “average” woman is still in the plus category, and they are finding their options ...

From exhilarating political thrillers and blues-soaked vampire tales to thoughtful meditations on trauma and the horrors of ...

Marketers are shifting their focus from basic metrics to more holistic reporting that demonstrates event success and how it drove business outcomes.