The history of the Apple logo design is a masterclass in ruthless simplification and strategic branding. Each change was a calculated business move from the complex Newton crest to today's flat icon.

A company's logo is one of its most valuable brand assets. Proper logo placement reinforces brand recognition and maintains a consistent brand image across all consumer touchpoints. However, choosing ...

ASLA membership comes with more than professional connection—it also brings real savings. Through our affinity partners, members can access exclusive discounts on design software, insurance, business ...