Brands to sharpen strategy to make marketing more accountable, engaging and increasingly AI-led, industry leaders tell e4m ...

In 2025, Visit Rwanda significantly reshaped its global marketing strategy, moving beyond its traditional focus on European football to target major sports markets in the United States and Spain. The ...

TJX Companies is successfully capturing younger demographics through targeted marketing, reducing long-term relevance risk.

Discover how coupons can increase store traffic, customer loyalty, and sales. Weigh the pros and cons to boost profitability in your business strategy.

Cook, who has been on Nike’s board since 2005, bought 50,000 shares at $58.97 each, according to a regulatory filing.

Over-mailing can backfire: Emailing your customers regularly is a cornerstone of good email marketing, but more emails ...

OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping ...

Bart Story, a veteran entertainment research executive whose work shaped marketing strategies for some of Hollywood’s biggest ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

Data reveals which holiday ads drove the strongest emotional impact, and what marketers can learn from the season’s top ...

December 2025 has turned cinema halls into arenas of anticipation. Behind The Scenes and Oversabi Aunty are released within ...