CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...
For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the ...
B2B Marketing Decision Makers Betting on a Mix of Traditional & New Marketing Strategies to Win in 2026 According to Madison Logic Survey Nearly Half of B2B Marketing Leaders are Prioritizing Customer ...
These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...
Columbia Daily Tribune on MSN
CC Biz Buzz: Dos and don’ts for using AI in digital marketing
Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...
Pharma marketers enter 2026 asking where DTC fits in the DTP era. | Pharma marketers enter 2026 asking where DTC fits in the ...
Values-driven, morally compliant marketing programs are essential for maintaining an ethical company culture. It's not enough for a business to assume that a strong personal moral compass is ...
Market Realist on MSN
How a competitor benchmarking tool can elevate your marketing strategy
As new tools continue to drastically redefine the digital landscape, competitor analysis tools provide invaluable information ...
There are as many marketing theories as there are products and services. None work for every product in every situation. Several marketing theories have stood the test of time and form a solid ...
Effective social media content has the power to shape first impressions and influence buying decisions long before a lead ...
Over-mailing can backfire: Emailing your customers regularly is a cornerstone of good email marketing, but more emails ...
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