Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.

These 15 free online certifications strengthen your resume, build in-demand skills, and help you stand out to employers while ...

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its artificial intelligence capabilities to ...

Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant ...

By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...

Google’s new Developer Assistant lets advertisers and developers use plain language to generate, run, and export Google Ads API queries.

Individualized learning has its place. But decades of educational research is also clear that learning is a social endeavor at its core. Classrooms that privilege personalized AI chatbots overlook ...

A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best.

The real opportunity of AI is not in automating every task, but in using it to make sense of the data you already have.

When the company launched Carrot Ads in March 2022, powering retail media networks on other e-commerce sites, it was years ...