How to use Google’s Channel Performance report for PMax campaigns

See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still misleads.
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The Battle over Oversight: Max Huntsman, LA County’s Inspector General has announced his retirement. But thankfully he has a lot more to tell us.

As most readers know by now, Max Huntsman, Los Angeles County’s longtime and highly respected Inspector General has announced ...