Discover how coupons can increase store traffic, customer loyalty, and sales. Weigh the pros and cons to boost profitability in your business strategy.

Over-mailing can backfire: Emailing your customers regularly is a cornerstone of good email marketing, but more emails ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the ...

Brands most likely to win future holiday marketing seasons will treat them as a live lab instead of a once-a-year scramble ...

In an increasingly digital world, the hospitality industry has undergone a remarkable transformation. Gone are the days when a simple advertisement in a travel magazine or a listing in a telephone ...

Room to Dream” continues the fintech brand’s focus on the idea of home ownership as the American dream, a platform that ...

It’s usually a sign of what is integrated marketing communication, or IMC. Think of it like a well-rehearsed band, where ...

You’re spending time and money crafting marketing messages, but if you’re like most business owners, a large portion of them ...

Tree farmers and the marketing group that supports them want more Americans to buy live-cut trees. A new Home Depot ad gave ...

I got tired of endless holiday spam. Here’s how I used Apple’s temporary burner email feature to instantly shut off unwanted ...

HubSpot reports 3 growth hacks for AI-driven markets: document brand positioning, create personalized content, and diversify ...