What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting ...

Three thought experiments involving “demons” have haunted physics for centuries. What should we make of them today?

One Social Security claiming age offers the highest probability of maximizing lifetime Social Security income.

Testimony continued Friday in the trial of Paul Hicks, accused of killing his wife in a case that went unsolved for more than ...

A century ago, two oddly domestic puzzles helped set the rules for what modern science treats as "real": a Guinness brewer charged with quality control and a British lady insisting she can taste ...

When selecting an online casino, reputation is paramount. Statistics reveal that most consumers research products and services online before making a decision, and casinos should be no different. A ...

The disconnect between declining injury rates and stagnant fatality rates is one of the most pressing challenges facing ...

Association of paleopalynological data from the Nanxiong Basin, south China, and late Paleocene niche expansion in endemic Asian fossil mammals.

The pound to dollar exchange rate (GBP/USD) can retreat further in the coming week, but the pullback should be shallow.

If you were born in 1955, congratulations! You are the same age as Kris Jenner, Bill Gates and Whoopi Goldberg! You are also ...

As one of the battle captains assigned to the 101st Airborne Division (Air Assault), I was first struck by the amount of chat ...