We break down the differences between the Virgin Atlantic Flying Club and Virgin Red programs. Plus, learn how to link your ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

The realms of B2C and B2C are often thought of as being distinct. However, many B2C products and services are "considered purchases" that require similar sales and marketing tactics to B2B products ...

Learn how notching affects credit ratings for a single issuer's debts. Discover Moody's guidelines and understand the factors influencing rating differences.