Velti works with 35 ad networks and over 18,000 publishers to deliver targeted ads for mobile. The company essentially gives a SDK for publishers to insert into their apps that hook into ad networks.

This past week has been a big wake-up call for the iOS developer community. The need to move away from UDIDs, or an ID scheme that many developers rely on to power advertising and store data about ...

Last week Apple started rejecting apps that access the Unique Device Identifier (UDID). Developers knew this was coming, but no date had been set for the official rollout. If you've found yourself ...

In 1998, Ask Ars was an early feature of the newly launched Ars Technica. Now, as then, it's all about your questions and our community's answers. We occasionally dig into our question bag, provide ...

(iPhone Unique Device ID) A number in each iPhone that is used by developers to distribute new apps directly into the phone for testing purposes before they are available in the Apple App Store. The ...

Over the past few weeks, several ad networks have announced "UDID-independent" conversion tracking tools. As Apple's UDID ban has gone into effect, mobile advertising has had to find other ways to ...

Antisec has reportedly released a million Apple device UDIDs, which it claims to have taken from the 12 million it got from a breach of an FBI laptop. That is kind of terrifying for a variety of ...

As we reported this weekend, Apple has started ramping up its efforts to deprecate the UDID – the unique identifier that ties a user to a specific device, like an iPhone or iPad. The company ...

In 1998, Ask Ars was an early feature of the newly launched Ars Technica. Now, as then, it's all about your questions and our community's answers. We occasionally dig into our question bag, provide ...