Hyper-localization is one of the latest buzzwords in retail, especially in marketing. Its definition depends on whom you ask: For some, it simply means extremely well-targeted personalization. But ...

The localization industry consists of companies that provide translation and communications services for businesses that want to customize their product and marketing communications for local markets ...

Salvador Ordorica is the CEO of The Spanish Group LLC, a first-class international translation service that translates over 90 languages. Customers expect a lot from a company, especially when the ...

Salvador Ordorica is the CEO of The Spanish Group LLC, a first-class international translation service that translates over 90 languages. In today's global economy, it's important for business leaders ...

The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization. Multinational companies have capitalized on the ...

Expanding your Shopify store globally is an exciting step, but selling internationally isn't just about translating your ...

Globalization is a reality for both small and large businesses because the growth markets are in Asia, Latin America and, increasingly, Africa. Strategic planning must include options for growing ...