There is a myth that to be truly creative you need no process. False! Actually process is what separates truly creative people, repeat creatives, from the rest. In our studio, we have a rallying cry: ...

I have dedicated my career to learning about new technologies and developing my own. Now the proud founder of three successful companies, I’ve learned some important lessons along the way. Throughout ...

The design thinking process is a two-pronged approach that involves both empathetic ideology and a process that aims to find the best possible solution for gaps in the market or problems in a given ...

What exactly is people-centered design? Harvard Business School defines the concept as a “problem-solving technique that puts real people at the center of the development process.” This can help us ...

Design thinking is playing an increasingly significant role in the business world. Companies doing some of the most innovative work, such as Apple, Amazon, and Google, use this approach to help solve ...

Happy (almost) New Year! We’re saying good-bye to 2013 by revisiting some of our favorite stories of the year. Enjoy. At the Google Ventures Design Studio, we have a five-day process for taking a ...