CMOs touch many parts of a business. The chief marketing officer (CMO) role is a study in contrasts. On the one hand, the CMO is responsible for driving company revenue, for building brands and ...

The next wave of progress is less likely to come from adding more tools to your martech stack and more likely to come from putting your efforts toward smart scaling with AI workflows.

MIAMI--(BUSINESS WIRE)--Approximately 70% of marketing and communications leaders say their role is a mix of both functions, according to new survey results from Muck Rack, the Public Relations ...

The modern economy runs on digital presence. From brand awareness to direct sales, marketing is the engine driving growth for countless businesses. Yet, an often-overlooked threat is quietly ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

The marketing and business development functions both broadly aim to increase revenue for the firm by bringing in more work, but each has a different focus and approach. At a recent social event I ...

Researchers from Duke University, University of New South Wales, University of Wisconsin, and University of Washington published an editorial for the Journal of Marketing that calls for marketing to ...