The data scientist is fast becoming an influential and valuable asset to businesses. But who are these super techies? And what skills can they bring to the marketing table? Victoria Clarke ...

Back in October 2012, the Harvard Business Review described the data scientist role as the ‘sexiest job of the 21st century’. Now this was probably overstating the case. Frankly, Hollywood actor, rock ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

Garrett Andrews is an adjunct faculty member in the Department of Political Science at Portland Community College where he teaches State and Local Government. With five years of experience as a writer ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

The AdNews end-of-year Perspectives, looking back at 2025 and forward to next year. Leif Stromnes, Chief Strategy Officer ...

GenAI is undoubtedly changing how data scientists and analysts work, including tools, processes, and deliverables. Here’s what data scientists can do now to prepare. Until recently, data scientists ...

Both fields are in high demand, pay well, and lead to exciting, future-proof careers. If you're deciding between becoming a data scientist or an AI engineer, the choice often comes down to what ...

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The 7 Best Data Science Courses That are Worth Taking Your email has been sent Today’s best data science courses offer hands-on experience with Python, SQL, libraries, basic machine learning models ...

Environmental data scientists use computing and mathematics to develop sustainable solutions for environmental problems. Environmental data scientists balance and combine expertise from multiple ...