Businesses are increasingly adopting Data Clean Rooms, secure digital spaces enabling data collaboration without exposing ...

The healthcare industry has a data paradox. Globally, there’s an estimated 2.5 zettabytes of healthcare data – but only a fraction of it is actually usable. And the overwhelming majority of that ...

Secure environments for using and sharing data make sense for healthcare organizations looking to augment cybersecurity as ...

The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze performance, target audiences and share data — ...

There’s much talk in martech circles about data clean rooms and the new capabilities they’re opening up for brands looking to share data safely Acxiom’s Tate Olinghouse, chief client officer, explores ...

Data clean rooms are becoming an important part of how agencies analyze and use data. The most basic definition of a data clean room is a privacy-based technology that allows companies to securely ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

Organizations may need to share their data to achieve business goals. Here’s how they can do it with compliance in mind.

Last year, international food giant Kellanova (part of the company formerly known as Kellogg) was hoping to improve sales of its Special K cereal in the U.K. as competition increased. Their hypothesis ...

Amazon Web Services (AWS) has been named a Leader in data clean room technology according to the IDC MarketScape: Worldwide Data Clean Room Technology 2024 Vendor Assessment (January 2024). This ...

So-called “clean rooms” may not be widely used in CPG marketing – yet – but a Kellanova pilot demonstrates how secure, privacy-safe data sharing between brands, retailers and other stakeholders can ...

The Federal Trade Commission published a blog post last week warning companies that using a data clean room isn’t some kind of get-out-of-compliance-free card. And the first paragraph is a doozy. “Don ...