You know that developing a customer journey map is vital in today's customer-centric world, but let's revisit what a customer journey map really means for your business. It means that you understand ...

Your prospective customer is already somewhere within the buyer’s journey, and you have no idea who they are. If you sell running shoes, there’s a 35-year-old trail runner out there looking at worn ...

Since the release of my book, The Not So Subtle Art of Caring: Letters on Leadership (2022, John Hunt), one of the questions I am asked most frequently is, “How do you operationalize kindness?” ...