In today's market, digital marketing tactics are rapidly evolving, adapting to changing consumer behaviors and powered by technological advancements that allow for better analytics. As the Chief ...
This is the next phase of digital marketing: aligned, adaptive and built for how consumers actually search, engage and buy. Your current digital marketing strategy won't hold up in 2026. Here's the ...
The startups that are thriving in the digital marketing space are not following outdated playbooks—they are inventing new ...
A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...
Columbia Daily Tribune on MSN
CC Biz Buzz: Dos and don’ts for using AI in digital marketing
Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...
The Daily Overview on MSN
How hypergrowth startups are rewriting digital marketing rules
Hypergrowth startups are not just buying ads more efficiently, they are rebuilding the logic of digital marketing from the ...
Joe Camberato is the CEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined small business loans. A solid marketing strategy is the best way to help your ...
The book gives Indian marketers a language to challenge bad measurement, weak strategy and performance theatre ...
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