Students and researchers explore how digital modeling, simulations, augmented reality, robotics, automation and artificial intelligence will shape the future of engineering and industry inside SMU's ...

In data-driven research, the most crucial resource is data. However, compared to AI-advanced fields such as natural language processing, computer vision, biology, and medicine, the data resources in ...

The healthcare industry is at the forefront of a data revolution. Real-world data (RWD) and the evidence it generates (real-world evidence, or RWE) are reshaping clinical research and treatment ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Professor Toshiaki Taniike is pioneering the integration of data science and materials chemistry to accelerate the discovery of advanced materials. His research in materials informatics uses machine ...

A groundbreaking national initiative, Precision Omics Initiative Sweden (PROMISE), aims to connect research with healthcare and establish Sweden as a world leader in data-driven precision medicine.