In the past 12 months, mobile web traffic has surpassed desktop traffic. As consumers use multiple devices to browse the internet, they expect a seamless experience across devices. That’s why focusing ...

Google introduced a lead form extension for its search ads campaigns in late October. Here's a look at what they offer. In late October, Google rolled out a lead form extension for its search ad ...

So you’re a paid search advertiser with a lead generation client. You’ve been reporting on total leads generated by paid search each month, but now your client wants to know about the quality of the ...

Google has been testing lead form ad extensions in Search campaigns since last fall. Now, advertisers can use the lead form extensions in YouTube and Discovery campaign ads as well. The company also ...

Google is giving advertisers new ways to capture leads by adding lead form extensions to YouTube and Discovery campaigns. Lead form extensions were first introduced ...

Whether your organization sells to other businesses or individual consumers, one thing is certain: you must continue to generate new leads. Lead generation is exactly what its name implies — the ...