Walter Mueller knows his Transformers. The 32-year-old has been collecting the robot toys for more than 20 years. He even has one of the brand's main characters, Optimus Prime, tattooed in full color ...

At New York Toy Fair 2023, we caught up to Robosen Robotics, which has been an incredible robotics company creating cutting-edge robot toys over the course of years. It has culminated in the launch of ...

Optimus Prime is getting a modern update, but this latest one is not for the big screen. The Autobots leader will come to stores as the most advanced Transformers toy ever. Hasbro Hasbro teams up with ...

Tundra Prime, the frozen-field tactician of the Autobot gridiron, has arrived and is here to represent the Green Bay Packers in the 2025 Transformers x NFL lineup. That is right, two words are ...

The “robots in disguise” are starting to flaunt their skills. On Friday, Hasbro announced a new partnership with Robosen Robotics (Shenzhen) Co. Ltd, a company specializing in programmable robots, to ...

Hasbro has announced a huge new 19-inch tall Transformers Optimus Prime Auto-Converting Programmable Robot - Collector's Edition that costs $700 and actually transforms from a car, into a robot -- it ...