Universal Music Group (UMG), the world leader in music-based entertainment and Roblox, an immersive gaming and creation platform, today announced a new strategic agreement that will see the companies ...
Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.
Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...
Digital Music News on MSN
Universal Music and Roblox ink expanded partnership deal, teeing up additional artist activations, on-platform physical merch, and AI initiatives
Universal Music Group (UMG) and Roblox have inked an expanded strategic agreement – including plans for additional physical merch offerings, possible AI collaborations, and more. UMG and the ...
Roblox has increasingly become a cultural hub for music fan engagement, with recent artist activations from Yeat (Capitol ...
UMG and Roblox announce a strategic partnership aimed at boosting artist monetization, music integration and fan experiences beyond streaming.
Roblox's user growth is accelerating, driven by viral new experiences and strong engagement, with concurrent users up 25-30% YoY in early Q2 2025. Emerging markets like the Philippines and Indonesia ...
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