UNIVERSAL MUSIC GROUP AND ROBLOX ANNOUNCE STRATEGIC AGREEMENT TO EXPAND CREATIVE AND COMMERCIAL MUSIC EXPERIENCES ON THE PLATFORM FOR ARTISTS ...

Universal Music Group (UMG), the world leader in music-based entertainment and Roblox, an immersive gaming and creation platform, today announced a new strategic agreement that will see the companies ...

UMG and Roblox Deepen Ties on Merch, Monetization and Artist Activations

UMG and Roblox announce a strategic partnership aimed at boosting artist monetization, music integration and fan experiences beyond streaming.
Music Business Worldwide

UMG and Roblox strike deal to expand commercial opportunities for artists on the gaming platform – including merch sales via Shopify

Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...
Entrepreneur

Roblox: Building a Gaming Empire, Brick by Brick

Roblox (NYSE: RBLX) is an online platform that has seen a meteoric rise in popularity, attracting significant attention from investors. Think back to when you were a child and played with Legos. Now ...