Today, the layout and consumer engagement opportunities within a QSR chain are vastly different than even just a few years ago. The main reason: digital screens and mobile apps. QSR chains have ...
Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Retail media has emerged as one of the fastest-growing advertising ...
Nearly two-thirds of marketers increased their investments in retail media in 2024, even with lackluster performance and measurement concerns, according to a report from Forrester. With the vast ...
Retail media is exploding. U.S. ad spend surpassed $50 billion in 2024 and continues to climb, yet the market’s spoils aren’t evenly distributed. Amazon and Walmart are raking in the lion’s share, ...
Retail media networks (RMNs) let brands reach shoppers directly through retailer's digital platforms. RMNs offer scale, insights, and built-in trust with both brands and consumers. DoorDash Ads and ...
Charisma Glassman is Senior Partner & Global Head of Retail Advisory at Genpact, helping global brands transform the end-to-end value chain. I believe retailers are sitting on a goldmine of ...
AMSTERDAM--(BUSINESS WIRE)--Hanshow, a global leader in digital retail solutions, in partnership with The Consumer Goods Forum (CGF), hosted the Data-Driven Value Chain (DDVC) Springboard EU workshop ...
We put retail media under the microscope, comparing advertising on walled garden platforms and the open web, looking at newly introduced standards in the space, and examining how agentic AI could ...
Kevel, the API-first ad serving company, is proud to announce its partnership with Dollar General, one of America's fastest-growing retailers, to power the technology behind their retail media network ...
The following is a guest piece written by Chris Kelly, CEO at Upwave. Opinion’s are the author’s own. In recent years, almost every retailer has attempted to start — and sustain — a media network to ...
Operators can generate revenue by either creating their own or joining an aggregated network. With roughly 160 million people shopping the channel each day, convenience stores are an ideal space for ...
In numerous shareholder letters and interviews in 2010, 2011 and again in 2019, Jeff Bezos famously said that the most ...
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