Click Media announced the implementation of AI-driven advertising and predictive analytics within its digital marketing ...

Data analysis forms the backbone of modern marketing ecosystems. Every marketing campaign that you run can be analyzed vis-a-vis user behavior, messaging, demographics and so on. While the jury is ...

Discover the power of predictive modeling to forecast future outcomes using regression, neural networks, and more for improved business strategies and risk management.

The customer is king again. After decades of mass-market driven customer outreach, which typically lumped customers in large, homogenous segments, a complex mix of socioeconomic factors coupled with a ...

Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

In the early days of the dot-com boom, companies tracked “hits” and “eyeballs” and measured “stickiness” on their hastily created Web sites. As Web sites matured into viable business channels, however ...

Find the best predictive analytics tools to boost customer experience with clear top picks, pricing guidance, and an easy how-to choose checklist. Predictive analytics tools are revolutionizing ...

Yesterday SPSS started shipping its Predictive Web Analytics product to combine historical and predictive insights from Web activity. The product marks the first prepackaged solution combining SPSS ...

Most managers from other business functions would say "absolutely!" That's because advanced and predictive analytics systems have been delivering huge returns on investment (ROI) in fields like ...