Choosing the right name for your startup is one of the most important early decisions you’ll make as a founder. A compelling, ...

As it prepares to add electric motors into its powertrain mix, Cadillac is introducing a new naming strategy that will help shoppers know where a particular powertrain sits in the model ...

People who criticize battery electric vehicles (BEVs) frequently compare them to appliances. Apart from being powered by electricity, these products would be as silent as soulless. Detractors will not ...

It does not take much effort to see how lost the automotive industry is. I have dedicated a few articles about the current state of affairs, and Audi has appeared in more than one. First, when it ...

Volkswagen is also setting the course for the future when it comes to model names: with a new naming strategy that also transfers the familiar designations of combustion-engine models to its ...

Apple surprised the tech world by naming its new tablet the iPad Air. This gutsy naming choice pulls from the company’s established naming lexicon while emphasizing the product’s main selling point: ...

The name a brand chooses for an automobile is significant and many names have gone on to be quite consequential culturally, either positively or negatively. This is particularly important with ...

Audi is set to introduce more than 20 new or updated vehicles by the end of 2025, starting with a new Q6 E-tron electric compact crossover due in the second half of 2023. More than half of the new ...

While we stand firm that Cadillac could benefit from ditching its alphanumeric names for cars and crossovers, Cadillac President Steve Carlisle will keep the naming scheme. However, in the future, the ...

The costliest mistake people make with their IRAs doesn’t involve how they invest their funds or even their savings strategy. No, the single greatest blunder often goes undetected because, as many no ...

ARC International, the microprocessor cores intellectual property company, admits that naming major customers has become a vital part of its strategy to bolster it against the current industry ...

Congratulations! After months of grueling due diligence and negotiations and the final stressful weeks hammering out the details of your company’s latest acquisition, the deal closed. As you begin ...