Universal Music Group (UMG) and Roblox have inked an expanded strategic agreement – including plans for additional physical merch offerings, possible AI collaborations, and more. UMG and the ...

UMG and Roblox announce a strategic partnership aimed at boosting artist monetization, music integration and fan experiences beyond streaming.

Universal Music Group (UMG), the world leader in music-based entertainment and Roblox, an immersive gaming and creation platform, today announced a new strategic agreement that will see the companies ...

Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.

Roblox has increasingly become a cultural hub for music fan engagement, with recent artist activations from Yeat (Capitol ...

Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...

The South Korean band Stray Kids is coming to Roblox today, and they'll be unleashing the SKZOO from now and through the ...

Roblox has increased its standing in the music world lately, from hosting a Lil Nas X concert to draining Cardi B’s bank account. Now the video game is going to have a Grammys presence, too, as they ...