The rise of new privacy measures will result in big changes to marketing strategy. Learn how you can create look-alike audiences with only first-party data. Look-alike modeling has been an important ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

The Covid-19 pandemic reminded us that everyday life is full of interdependencies. The data models and logic for tracking the progress of the pandemic, understanding its spread in the population, ...

Discover the power of predictive modeling to forecast future outcomes using regression, neural networks, and more for improved business strategies and risk management.

In today’s fast-paced digital world, using data effectively isn’t just a nice-to-have—it’s essential. From targeted marketing and campaign optimization to creating tailored personas and tracking ...

eSpeaks' Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Data modeling tools play an important role in business, representing how data flows through an organization. It’s important for businesses to understand what the best data modeling tools are across ...

Data modeling is the procedure of crafting a visual representation of an entire information system or portions of it in order to convey connections between data points and structures. The objective is ...