There’s much talk in martech circles about data clean rooms and the new capabilities they’re opening up for brands looking to share data safely Acxiom’s Tate Olinghouse, chief client officer, explores ...

Snowflake is buying Samooha, a startup developing a "cross-cloud" data collaboration suite, the companies announced this morning -- adding to the list of big tech acquisitions leading up to the ...

Secure environments for using and sharing data make sense for healthcare organizations looking to augment cybersecurity as ...

Amazon Web Services (AWS) has been named a Leader in data clean room technology according to the IDC MarketScape: Worldwide Data Clean Room Technology 2024 Vendor Assessment (January 2024). This ...

Businesses are increasingly adopting Data Clean Rooms, secure digital spaces enabling data collaboration without exposing ...

The healthcare industry has a data paradox. Globally, there’s an estimated 2.5 zettabytes of healthcare data – but only a fraction of it is actually usable. And the overwhelming majority of that ...

The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze performance, target audiences and share data — ...

Today, the digital industry is going through the much-needed process of redefining the meaning and legal implications of data privacy. Data clean rooms have emerged as a compelling means of sharing ...

Organizations may need to share their data to achieve business goals. Here’s how they can do it with compliance in mind.

Free Snowflake Native Application appears to eliminate the complexity of self-managing a data clean room for non-technical users, analysts said. Snowflake on Thursday said it was making its Data Clean ...

Last year, international food giant Kellanova (part of the company formerly known as Kellogg) was hoping to improve sales of its Special K cereal in the U.K. as competition increased. Their hypothesis ...