Do customers truly judge a restaurant more by its tables than its menu? Restaurant owners may be surprised to hear how people perceive cleanliness when they go out to eat. Many factors contribute to ...

When a healthy product is encased in plastic packaging, this can negatively affect consumer perceptions of the product. Can front-of-pack labelling mitigate this? Plastic has a significantly negative ...

Expertise May Improve Memory Still another way to explain how episodic memory can improve our perceptual capacities despite its general unreliability is to look closer at which kinds of remembered ...

More attention must be paid to improving perceptions of emerging technologies like AI-powered symptom checkers, which could ease the strain on health-care systems, according to a recent study. More ...

It only takes a matter of seconds for your customers to form an impression of your business, and often, that first impression starts with your employees. Workwear uniforms can be a key step in ...

video: Sports fans have come to expect some of the extras they see on their TV screen, such as the yellow lines that appear on a football field to highlight where the ball needs to go for a first down ...

As a person ages, perception declines, accompanied by augmented brain activity. Learning and training may ameliorate age-related degradation of perception, but age-related brain changes cannot be ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...

Recent research suggests that repeated "replays" of episodic memories—i.e., memories of personal episodes from our past—can help improve our ability to visually distinguish between scenes, faces, and ...