Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing ...
Seventy-seven percent of companies faced a data breach last year, a figure that could be lowered with better collaboration between marketing and security, according to the CMO Council. One-third of ...
Jodi Daniels is a privacy consultant and Founder/CEO of Red Clover Advisors, one of the few Women’s Business Enterprises focused on privacy. Consumer data can be an important piece of your sales ...
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