Know about Custom Affinity Segments for the Google Display Network? If not, columnist Laura Collins explains why and how to utilize these in your display campaigns. A key aim for any advertiser using ...

If there’s one area of Google Ads that often baffles even seasoned practitioners, it’s audience targeting. Within audience targeting, there’s a special option called custom segments that allows us to ...

[Peter Lehnér] has designed a brilliant 7-segment flip-segment display that doesn’t really flip. In fact, it doesn’t use electromagnets at all. This one is 3D printed and hand cranked. It’s a clever ...

We’ve been displaying numbers using segmented displays for almost 120 years now, an invention that predates the LEDs that usually power the ubiquitous devices by a half-dozen decades or so. But LEDs ...