How is the content on your website performing? What about that blog content you published two months ago? Two years ago? Is it all helping you meet your goals? Do you know – or do you have no idea?

Here’s why it’s important to conduct a content audit — and a step-by-step guide on how to do it effectively. A content audit is an in-depth analysis of previously published, or “old,” content that ...

It’s a fact that even the best content writers and search engine optimizers occasionally strike out with a new piece of content. For whatever reason, and despite your best efforts, not everything you ...

A content audit is the act of taking inventory of your content to understand it on two levels: It’s a task many dread, but one you shouldn’t sweat. Content audits aren’t a necessary evil, but rather a ...

Something to know about me before you read this post: I’m the type of person who creates spreadsheets when shopping online for sneakers and whose idea of fun is inventorying Tupperware containers and ...