Execution, not vision, is the real B2B commerce problem. Most initiatives fail when pricing, contracts, data and workflows ...

The pandemic and emergent technologies are transforming the future of work. LinkedIn’s Penry Price writes about how B2B brands can leverage existing tools in order to remain ahead of the curve. People ...

Name any part of the customer journey, like onboarding, support, retention and upselling, and it’s pretty much guaranteed that you’ll find a B2B customer management tool for it. But with so many tools ...

B2B intent data platform Intentsify is offering an upgraded tool that it describes as precision intent. In contrast to intent solutions that rely on topic and keyword lists and predefined models to ...

LinkedIn’s new ad tools help B2B marketers boost brand awareness with premium placements, personalized messaging, and ...

In today's highly competitive business environment, achieving business success comes down to the steps an entrepreneur takes in the early stages. For the B2B space in particular, the right ...

While B2B marketers recognize the benefits of traditional lead scoring, the reality is that many are struggling to develop scoring models that work effectively for both marketing and sales. To address ...

While e-commerce has become an established strategy for selling to consumers, B2B companies have been slower to adopt it than their B2C counterparts. Though most B2B brands have active Web sites, few ...

Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B ...

Atlatl Software on Monday unveiled its bCommerce Visual Configurator, which gives manufacturers access to the company’s 3D Visual Configurator via Web browsers. B2B buyers can use the Visual ...

Resolutions are one thing, but planning out and developing real-world marketing strategies for a New Year are different ball games. So, what are the top tools and tactics for today’s B2B marketers? We ...

More than nine out of ten B2B marketers (93%) say they conduct social media marketing to some extent and cite LinkedIn as their single most important social channel, according to a new report from ...