Merging strengths of traditional behavioral and attitudinal research, capability enables pharmaceutical field teams to prioritize resources, targets, and outreach strategies. Even armed with ...

Susan Baier is the owner of Audience Audit, a research firm that specializes in attitudinal segmentation. Baier stopped by theCube at the recently concluded Tableau Customer Conference to explain what ...

Successful innovation is not just about having the right idea. It's about finding the right idea for the right customer. For many organizations, the right customers to target for innovative new ideas ...

CRM agency, KnowledgeBase Marketing, has recently partnered with Yankelovich, a consumer research firm, to offer clients a new marketing tool. MONITOR MindBase, the leading attitudinal segmentation ...

In effect the attitudinal difference that arise are not as good as a pure attitudinal segmentation, and the behavioural ones not as good as a pure behavioural segmentation. On the other hand it can ...

Classic demographics like age and gender – despite being tried and tested for years – appear to be losing their popularity among marketers as the most common forms of segmentation. The wealth of ...

PHOENIX--(BUSINESS WIRE)--Scheduling regular checkups, committing to prevention screening, pursuing different opinions before a procedure, trusting a physician, or avoiding doctors altogether have one ...

This is a subject we often talk about in apologetic terms when it comes to email marketing: segmentation. It's a really time-consuming commitment for an organization to do great segmentation. While ...