Apple is adding more App Store search ads in 2026, expanding inventory while keeping placements strictly based on relevance ...

Apple will expand App Store search ads in 2026, adding multiple placements to boost visibility and drive app downloads for developers and advertisers.

Currently, there is a single ad spot at the top of search results in the App Store. For example, if you search for “Facebook, ...

The change will roll out next year to "expand opportunities" for advertisers. Apple said that all apps appearing in sponsored placements will be relevant to a ...